Privacy Notice

We care about your personal data

Dryft Ventures Limted (“we, “us” “our”) Protecting your privacy is a top priority for us. This notice explains how and what type of personal data will be collected, why it is collected and with whom it is shared. Please read this notice carefully.

1. Who is the data controller?
A data controller is the individual or legal person who controls the use of the data and is responsible for keeping it safe. The laws apply to personal data in both paper and electronic files. Dryft Ventures Limited is the data controller as defined by relevant data protection laws and regulations.

2. What personal data will be collected?
Depending of service we provide to you, we will collect and process various types of personal data about you:
·        surname, first name
·         address
·         place of residence
·         date of birth
·         gender
·         telephone numbers
·         email address
·         credit/debit card and bank account details some of which may be required for fraud detection purposes

3. How will we obtain and use your personal data?
We will collect and use the personal data that you provide to us and that we receive about you (as explained below) for a number of purposes. We provide more information in the following table:

From time to time we may wish to inform you, or permit Dryft Ventures and selected third parties to inform you about products and services that we feel may be of interest to you in accordance with your marketing preferences.  However, we can only do this with your express, written consent. You can change your mind about this at any time by contacting us as set out in section 10 below.  

We will process personal data we receive about you from third parties such as brokers and business partners, other insurers and fraud prevention agencies.
We will process your personal data where it is necessary for us to comply with our contractual obligations to you, or where we need to take pre-contractual steps at your request.

We will process your personal data where necessary for the purposes of our legitimate interests. “Legitimate interests” means the interests of our company in conducting and managing our business to enable us to give you the best service/products and the best and most secure experience. For example, we may process your information to invite you to renew your policy upon expiry or protect you against fraud when transacting on our website and to ensure that our websites and systems are secure. When we process your personal information for our legitimate interests, we make sure that we consider and balance any potential impact on you and your rights under data protection laws. Our legitimate business interests do not automatically override your interests –we will not use your personal data where our interests are overridden by the impact on you (unless we are required or permitted by law).

We will need your personal data and use it for the purposes described above if you would like to buy our products and services.  If you do not wish to provide this to us, we may not be able to provide the products and services to you.

CCTV cameras are in operation at our offices for health and safety, prevention of crime and prevention of damage to our building and company assets. We may collect video recordings and still pictures which feature you, if you are in the field of vision of any of our CCTV system. These images are only held for a period of ninety days.

4. Who will have access to your personal data?
We will ensure that your personal data is processed in a manner that is compatible with the purposes indicated above.  

For the reasons stated above, your personal data may be disclosed to the following parties who operate as third party data controllers depending on the type of policy you have bought from us:
- other Dryft Venture companies, industry governing bodies, regulators, fraud prevention agencies and claims databases, for underwriting and fraud prevention purposes;
- the manufacturer of your vehicle and their franchised dealers, authorised repairers and vehicle recovery operators;

For the reasons stated above, we may also share your personal data with the following who act as data processors under our instruction:
- other Dryft Venture companies; experts such as technical consultants, lawyers and loss adjustors; repairers, taxi companies and car hire companies in the event of a claim under our warranty or roadside assistance products; ticket sellers under our event cancellation products; engineers to provide boiler breakdown and repair services under our home emergency products; third party repairers in respect of our appliance protection products; service companies to discharge operations (claims, IT, postal, document management); and
- advertisers and advertising networks to send you marketing communications, as permitted under local law and in accordance with your communication preferences.  We do not share your personal data with non-affiliated third parties for marketing purposes without your permission.

Finally, we may share your personal data in the following instances:
- in the event of any contemplated or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in any insolvency or similar proceedings);

5. Where will your personal data be processed?
Your personal data may be processed both inside and outside of the European Economic Area (EEA) by the parties specified in section 4 above, subject always to contractual restrictions regarding confidentiality and security in line with applicable data protection laws and regulations.  
We will not disclose your personal data to parties who are not authorised to receive it. Whenever we transfer your personal data for processing outside of the EEA by another Dryft Ventures company, we will do so on the basis of Dryft Ventures approved binding corporate rules.

6. What are your rights in respect of your personal data?
Where permitted by applicable law or regulation, you have the right to:
- access the personal data held about you and to learn the origin of the data, the purposes and ends of the processing, the details of the data controller(s), the data processor(s) and the parties to whom the data may be disclosed;
- withdraw your consent at any time where your personal data is processed with your consent; update or correct your personal data so that it is always accurate;
- delete your personal data from our records if it is no longer needed for the purposes indicated above;
- restrict the processing of your personal data in certain circumstances, for example where you have contested the accuracy of your personal data, for the period enabling us to verify its accuracy;
- obtain your personal data in an electronic format for you or for your new insurer;
- and file a complaint with us and/or the Information Commissioner’s Office. You may exercise these rights by contacting us as detailed in section 10 below.

7. How can you object to the processing of your personal data?
You have the right to object to us processing your personal data, or tell us to stop processing it (including for purposes of direct marketing). Once you have informed us of this request, we shall no longer process your personal data unless permitted by applicable laws and regulations.                                

You may exercise this right in the same manner as for your other rights indicated in section 6 above.

8. How long do we keep your personal data?
We will retain your personal data for a maximum of seven years. If we are able to do so we will delete or anonymise certain areas of your personal data as soon as that information is no longer required for the purposes for which it was obtained.

9. Automated decision making, including profiling
We may use automated decision making, including profiling, to assess insurance risks, detect fraud, and administer your policy. This helps us to decide whether to offer the insurance and determine prices. If you have any concerns regarding the decision reached, please let us know at the contact details set out in section 10 below and we will arrange for a person to check the accuracy of the result.

10. How can you contact us?
If you have any queries about how we use your personal data, you can contact us as follows: By post: Data Protection Officer, Dryft Ventures Limited Fora, Thames Tower, Station Road, Reading, RG1 1LX By telephone: 0330 043 1309 By email: infö We will need details of your name, email address, policy number, and purpose of your request.

11. How often do we update this privacy notice?
We regularly review this privacy notice. This privacy notice was last updated in April 2019.

Our mission

The vehicle recovery and breakdown market in the UK is broken. With over 80% of the market dominated by 3 operators, Dryft was launched to give power back to the people, and create the fairest, most reliable, and trustworthy roadside support service.

Our goal is to be there for our members, whenever, wherever they need us. And not to charge them when they don’t.

Our approach

We’ve scoured the country and teamed up with the best of the best local vehicle recovery companies across the UK.

We think local is best, as recovery drivers know the short-cuts to get to you in the quickest time possible. We vet and review our providers daily, to ensure you get the best possible experience during a call out.


“I love how simple and easy it is to use - it’s like Uber..”

Jane, London

“It's going to save me hundreds of pounds a year..”

Dave, Bedford

Call Now: 0330 043 1309